The $50 Lawn Club - Logo | Atlanta, GA
Wade Bledsoe is a small business owner in Atlanta, Georgia. Wade has been in the lawn care business, since he was 12 years old, helping his step-father with his small lawn maintenance company. Now that he has started his own services, Wade wanted a fresh new look for the business. I worked with him to corporate his initial vision and proposed two different logo versions with accompanying brand languages, as seen in the flyer examples.
Socially UP Client - Wow Food Group
Wow Food Group is a restaurant, catering and event-planning company based in Bloomington, Indiana. They were looking to rebrand to "THE WOW GROUP" to fully encompass their services which extend outside the realm of food. I also proposed marketing material to accompany their roll-out campaign which included gifting their cupcakes to local businesses and partners in the community to notify them of their rebrand and extensive services.
The Prosperity Project | Together Louisiana
The Prosperity Project is a campaign for community organizing group Together Louisiana. Its goal in November 2020 was to educate Louisiana voters about Amendment 5. The coalition discovered the 5th amendment on the ballot could have detrimental effects. It opened the possibility for corporate entities (ex. oil and gas giants Exxon and Cameron LNG, etc.) to negotiate property tax rates without creating jobs. Lower tax rates (or zero tax rate as it has been in the past with Louisiana industrial tax exemptions) would have a domino effect of higher tax rates for residents and less funding for education and social services, thus defunding schools, hospitals, etc.
When the technical legal jargon is explained in laymen terms, it becomes a uncontroversially unpopular option, and so Together Louisiana's plan was simply to educate and explain the amendment in practical terms.
I created the initial educational hand-out that touched on the context of Amendment 5 and why it was dangerous for Louisiana. This was circulated during informational meetings and forwarded to different community leaders to share within their circles. I also created accompanying social media content to help educate and engage young voters.
STARt Here - Logo
Sexual Trauma Awareness & Response (STAR)'s mission is to support survivors of sexual trauma, improve systems response, and to create social change to end sexual violence. To fulfill this mission, in addition to counseling, advocacy and legal services, STAR offers education workshops and curriculum. As a supplement to our youth education program, we created STARt Here, a complementary website for kids.
STARt Here is a free educational tool, accessible to anyone through the internet. I created a roll-out campaign where I designed graphics, edited videos and wrote copy, which you can read more on CAMPAIGNS.
I had the opportunity to create the logo for this offshoot brand. I created a design brief which lead me to combine the signature star from the "A" of STAR's logo and a start button. I wanted to keep the design round without any shape edges to connote a kid-friendly space. I switched the font to a rounded typeface to match the line work.
I started within the STAR branded color family (a bright teal and bright orange) when started to shift lighter to express a more youthful tone. After the STARt Here website's color story was finalized (a darker, muted green, the same bright orange, and slightly beige white), I changed the colors to match the website and to stay on-brand.
Below is the progression of the logo design.
Healthy Sexuality Pocket Guide
This is an educational hand out for STAR's training "Healthy Sexuality" which is offered to general public for all ages. It was made to be "pocket-sized" to be a convenient hand-out during youth trainings, "Consent 101" and "Dating 101," which cover sexual trauma and teen dating violence to high-school students.
It folds on the gray dotted lines, creating an accordion fold with the blue pages creating the front and back. The main background color is within the family of STAR's signature teal (the official color of sexual assault awareness) within additions of traffic light-inspired colors that are kept light and muted to be easily read when printed.
Created using Adobe Illustrator and Canva. Printable one-page version can be found at STARt Here.
Shifting Boundaries
STAR offers youth education, such as the "Shifting Boundaries" curriculum, which teaches middle-school age students about healthy relationships and personal boundaries to prevent intimate partner violence. This infographic was created to promote the curriculum and raise awareness of the importance of boundaries.
Colors are within the STAR's branded color family (teal, orange and gray), but set in darker tones to match existing STAR Youth Education presentation designs.
Created using Adobe Illustrator.
IG Stories and Highlights
During my time at STAR, I ushered in the usage of new social media features such as Instagram Stories and IGTV. Here is an example of an educational series about Denim Day, an international day of sexual assault awareness, on IG Stories.
Created using Canva and Adobe Photoshop.
Together Baton Rouge Winter Gala Branding
Together Baton Rouge is a community organizing group made of Baton Rouge churches, synagogues, mosques, professional groups and social groups. They are a broad-based coalition responsible for defending Louisiana from continued tax exemption manipulation, gutting Capital City public transit and more.
I helped assist create flyers for their first annual gala fundraiser, the 2019 Winter Gala. I used an art deco style with darker colors for an elegant feeling. I created this using Canva, an accessible and editable program. Many TBR organizers are older and are unfamiliar with graphic design and computers. I helped explain and train people to use Canva to create easy and aesthetically pleasing flyers.
